BackMakarska Exklusiv
A booking platform for the luxury edge of Croatia's Makarska Riviera
110
Curated luxury villas and apartments live on the platform
100k+
Guests served across the Makarska Riviera since launch
4.95
Average guest rating across all listed properties
Details
Client
Makarska Exklusiv
Year
2025
Industry
Luxury Hospitality
Scope
Branding
Web Design
Web Development
Duration
12 Weeks
Project Summary
Makarska Exklusiv is a curated booking platform for high-end villas and apartments along Croatia's Makarska Riviera. Built around the brand promise 'Luxury, where the coast breathes', the team handpicks properties across Makarska, Brela, Tučepi, Baška Voda and the surrounding coastline, then handles everything from booking to airport transfers to 24/7 guest support. We partnered with the founders to translate that point of view into a digital flagship that matches the calibre of the homes they represent.
Company Description
A boutique luxury rental operator on Croatia's Adriatic coast, curating villas, apartments and hotel stays across eight locations on the Makarska Riviera and supporting guests end-to-end through the booking and stay.
Challenge
The team had a strong portfolio of 110+ luxury properties and a five-star service reputation, but their digital presence didn't reflect the calibre of the experience. Browsing felt like a generic OTA, key luxury cues were lost, and high-intent international guests were leaking to Booking and Airbnb instead of converting direct.
Solution
We rebuilt the brand around the 'Luxury. Elegance. Exclusive.' positioning, then designed a discovery experience tuned for the luxury traveller — refined property cards, location-led storytelling across the eight Riviera towns, a fast booking flow with real availability, and editorial content that positions Makarska Exklusiv as the credible local expert.
Results
Direct bookings climbed sharply within the first season on the new site, the brand now sits credibly alongside the properties it represents, and the team has a platform they can scale to new villas without a redesign each time.
“STYLABS understood the luxury traveller as well as they understood our market. The new site finally communicates the calibre of stay we deliver — guests arrive already knowing what to expect.”
Makarska Exklusiv Team
Founding Team, Makarska Exklusiv
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